Are Traditional Elevator Catalogs Still Enough to Help Customers Picture the Product?

Elevator catalogs provide a great deal of useful information, from perspective images and technical specifications to finish material samples. However, having all the information available does not mean customers can clearly picture a complete elevator cabin. 

When choosing a cabin, customers consider more than individual colors or materials. They also need to picture how the elements work together in the same space. This is where the limitations of presenting products through static images become more apparent. 

Elevator catalogs still play an important role 

A catalog is a useful tool for organizing a business’s product range, technical specifications, and material options. It remains an important resource for customers to review, compare, and discuss with a sales team. 

The question is not whether catalogs are still needed, but whether 2D images and descriptions are enough to help customers picture how the elements combine in a complete cabin. 

Why do customers still find it difficult to picture a cabin from a catalog?

1. Individual elements do not show the complete picture 

Stainless steel wall colors, flooring samples, glass, ceilings, and handrails are often presented as separate images or material samples. Yet when combined in a cabin, colors, materials, and lighting can create an impression that differs from viewing each element on its own. 

Customers therefore have to imagine how the choices will work together - something that is not always easy, especially for people with limited interior design experience. 

2. Comparing multiple options requires customers to remember details 

When considering several design options, customers often switch between catalog pages, reference images, and material samples. Remembering each option for comparison can make the process more complex as the number of choices grows. 

This also makes it challenging for sales teams to explain the differences between configurations in a clear, visual way. 

3. Available images may not match the preferred combination 

Each catalog image usually illustrates a specific configuration. Customers, however, may want to combine different options—for example, keep the wall color while changing the flooring, or pair materials according to their preferences. 

If no image shows that combination, the business may need to prepare an additional illustration or spend time explaining the option under consideration. 

From receiving information to exploring the product 

Interactive 3D technology offers a more visual approach. Instead of viewing only preset images, customers can explore a cabin model from different angles and try supported design options themselves. 

For example, users can: 

• View it from different angles: Rotate and zoom in on the model to explore its shape, layout, and details. 

• Try design options: Change the colors or materials of supported elements and see the difference on the same model. 

This gives customers a more visual basis for comparing options without relying entirely on imagination or remembering multiple separate images. 

Combining detailed information with a visual experience

3D technology does not have to replace the catalog. The catalog can continue to provide specifications and product information, while interactive 3D adds a more visual way to explore the design in context. 

Liftmira: Adding an Interactive 3D Experience to an Elevator Website

Liftmira is an interactive 3D solution for presenting elevator cabins, designed for elevator manufacturers, distributors, and installation businesses. 

When integrated into a business website, Liftmira lets customers explore the cabin model directly, rotate the view, zoom in for a closer look, and try supported design options without installing specialized software. 

For elevator businesses, this provides an additional way to present products more visually on digital platforms. Customers can explore options on their own before speaking with a sales representative, giving them a starting point for more specific discussions about cabin design. 

**➤ Explore the Liftmira demo: **https://liftmira.com/en/demo

Conclusion 

Elevator catalogs continue to play an important role in providing product information. However, when customers need to picture how different materials and details come together in one cabin, static images may not fully meet their information needs. 

Combining a catalog with interactive 3D technology gives businesses an additional, more visual way to present products and helps customers explore and compare design options.